Research objective "to investigate the social construction of virtual worlds and its implications for virtual worlds development, adoption and usage"
Was
"to explore the role of social factors in virtual worlds usage and development" [in the sense that people's perceptions are the product of their social interactions plus what they tell their own personal 'selves'] or (better I think) "to explore virtual worlds adoption and continued use in organizational contexts"
"to explore individual perceptions of virtual worlds, their social and experiential antecedents and their impact on virtual worlds development practices in organizational contexts"
"to explore the formation of individual perceptions/attitudes/beliefs regarding online VLEs in virtual worlds, the evolution of those perceptions/attitudes/beliefs over time and their impact on online VLE usage"
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